SAINT AUGUSTINE – Vilano Beach Main Street, Inc. has been designated for its fifth year as an accredited Main Street America™ program for meeting rigorous performance standards set by the National Main Street Center. Each year, the National Main Street Center and its Coordinating Program partners announce the list of accredited Main Street America programs in recognition of their exemplary commitment to preservation-based economic development and community revitalization through the Main Street Approach®.
“We are thrilled to honor this year’s 829 nationally accredited Main Street America programs for their commitment to preservation-based economic development and the revitalization of their commercial districts,” says Patrice Frey, President and CEO of the National Main Street Center. “The power of Main Street shines across the country through these vibrant communities, who have all worked to generate impressive economic returns, preserve community character, and celebrate local history.”
In 2017 alone, Main Street America programs generated $4.48 billion in local reinvestment, helped open 6,211 net new businesses, generated 30,294 net new jobs, catalyzed the rehabilitation of 8,737 historic buildings, and clocked 2.7 million volunteer hours.
Vilano Beach Main Street’s performance is annually evaluated by the Florida Main Street Program under the Department of State, Historic Preservation, which works in partnership with the National Main Street Center to identify the local programs that meet ten national performance standards. Evaluation criteria determines the communities that are building comprehensive and sustainable revitalization efforts and include standards such as fostering strong public-private partnerships, documenting programmatic progress, and actively preserving historic buildings.
Since 2003 Vilano Beach Main Street has succeeded in bolstering community interest for investment. Vivian Browning, President of Vilano Beach Main Street, believes the State Main Street Program structure provides needed credibility for investors to be confident businesses in the community will succeed. “This month the visible efforts of the many years of hard work will take form as the two new hotels with retail shops take shape in their build out.” Browning affirms that the efforts behind following the Main Street Center approach for redevelopment have paid off.
The organization works closely with St. Johns County officials, staff and Commissioners to ensure the local program adheres to the National Main Street Center‘s ten key performance standards. Evaluation criteria determines the communities that are building comprehensive and sustainable revitalization efforts and include standards such as fostering strong public-private partnerships, securing an operating budget, tracking programmatic progress and actively preserving historic buildings.
The Vilano Beach Town Center is a walkable half mile area between two waterfronts with a unique sense of place, located two miles over the Intracoastal Waterway from St. Augustine. Vilano Beach became a Florida Main Street Community in 2003. The organization website, www.vilanobeachfl.com, lists accomplishments accruing over the past decade many of which are detailed in the area’s new historical publication, Vilano and the North Beaches, available online. The 2nd annual Tour of Homes and occurred recently with a successful Vilano Fest 2018 event.